What is Bounce Rate Optimization?

Is your bounce rate too high? Are you struggling to reduce your bounce rate? No worries, we've shared a few proven methods to reduce your bounce rate and improve the search rankings.

What is the Bounce Rate?

It's a percentage of the users who come to your website and decide to leave without going to a second page. If a page gets a higher bounce rate then it doesn't convince the user to stay and act on your call-to-action.

For instance, a visitor can jump from your site by clicking on a link to a different website, clicking the close button to leave your website, closing the tab, or typing a new URL. A high bounce rate can be an indication of a poor user experience.

What’s a Good Bounce Rate?

80%+ is very bad
70 – 80% are poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error.

The bounce rate varies depending on the type of industry and the content you have. Whatever business website you run, is not a matter, a low bounce rate is essential for improving the conversion rates. A high bounce rate can be caused by many reasons like slow load time, poor navigation, bad design, poor usability, lack of clear call-to-action, etc.

Now let's talk about the steps to reduce your bounce rate.

Improve Your Site’s Speed

If your load faster then it will create a good impression among the users and reduce the bounce rate. Tools like Pingdom and Google Page Speed help you in optimizing every landing page on your site. Image optimization can also help in speeding up your website. Use a CDN, add better caching, and consider switching to a faster hosting provider.

Provide a Better Overall User Experience

User experience is a key factor for the growth of any website. The user should find your website easy to use and pleasing, also it must work great on all platforms. If the user didn't feel that your website is good to use then the bounce rate will go high, avoid it.

Use Videos To Engage Your Audience

Videos grab the attention of the users more easily than text or even images. Even small things can make a huge difference in the bounce rate, so add audio, video, animations, music, etc. to convince the audience and stay on your website.

Use High-Quality Images to Captivate User Attention

Images are the most effective tool to attract users, in turn, help in reducing the bounce rate. Many websites use high-quality photographs as fullscreen backgrounds which are proven to be effective.

Make Site Search Easy

If a user is searching for something that they do not instantly see on a page, this tool will be useful that they can use to search instead of possibly leaving the page or site entirely.

Provide Easy Navigation

Navigation should be easy, if not bounce rate will be high.

Focus On A Great Design

Good website design builds trust with a user and provides an appealing user experience. It’s about creating a functional, intuitive, and amazing overall website experience.


Make a responsive design for your website to provide users on mobile devices with a solid user experience.

Follow the above guidelines and try to optimize your bounce rate for improving the search rankings on Google and increasing the conversion rates.